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On the basis of this they need to fix a marketing strategy. Even players or sporting clubs are spending money to but different branded beverage product in the time of games. Financial success of a company depends a lot on the marketing skill of that company.
It is tru that most of the bul they do not buy meneral water but they buy filter water when they take foods from the street side tiny shops. By helping people participating in sport to perform better and to recover more quickly, sports drinks can encourage people to exercise more. At first year the company fix the distributors in the major cities.
Partex Beverage Ltd Big Boss 7. December We will find the distributors for urban areas for this rdd in this one month.
Since the group began running surf outings in Januaryit has run 47 program days in the water with participants and 44 volunteers, 75 percent of whom fxrhana women of colour. So when we shall introduce our sports drink in the market there is a possibility that they will think it as traditional energy drinks. Do you know the difference among sports drinks and other traditional drinks?
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From that target market of at first we will try to capture who consume daily minimum liter water including other beverage. So each buddy team has a job for the season, where they help facilitate the surf day for Surf Sister Saturdays.
With in first one year we have plan to fix distributor in major cities and towns. Necessary customization of the product Figure A stated purpose of frahana drinks, which provide many calories of energy from sugars, is to improve performance and endurance. At initial stage these urban areas are our geographical marketing target.
Now we will analysis the five stage behavior of our target customers till after buying the product. They have their own corporate value where they care about consumer, supplier, employee and trade.
SPORTS DRINK FOR BANGLADESH MARKET | farhana mahamud -
The urban population of Bangladesh is measurable. Consumer Behavior In Bangladesh Customers behavior is so much controlled and get shaped by the culture and social values. So this type of sales promotion help rfd to get known to them. Mainly the taste of energyd drinks are like syrups.
Akij Group Mojo, Lemu, Frutika 6. This differentiation will be there to attract customers. Human likes to visualize things in his mind. Our society have some common values which has got shape by our culture and religion. Competitors Position Analysis After the invasion in energy drinks industry in the second phase we have plan to attack the mineral water industry. Thelocal companies are competing with global brands on the basis of lower cost.
Still the buying decision of young people between 6 to 19 years people depends on the decision of their elders and guardians.
It is the first ever Nutritious Isotonic Drink, which is farbana only sports drink in the isotonic drink category in Bangladesh. Where in energy drink the chief element is caffeine in sports drink the chief element is the concentration of salt and sugar. From that target market of at first we will try to capture who consume daily minimum liter water including other beverages. Global Re Limited Virgin 7. Marketing Mix In fwrhana section we garhana developed the actual marketing plan for the new product.
A grown up male needs to drink daily 3 to 4 liter water. And when you will be exhausted take our run which will energize you and give you the strength to continue your task.
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